Summary: Growth in online business has altered the traditional marketing concepts. Digital marketing has become the desired tool for every business. Every aspirant wants to know how to become a self-made expert in digital marketing.
Human efforts to influence their fellow humans have been part of our society. Long before the internet, business persons used different persuasive methods to convince other people. This convincing appeal had lead to the generation of marketing.
But what is digital marketing? Is it a refined form of traditional marketing?
Or is it challenging the classical marketing concepts?
Well, we will explore the answer to both questions in this blog.
Whatever online platform or website you are using right now, you are aware of the ads that you often encounter while going through these websites. All such forms of ads are part of the modern marketing strategy that we know as digital marketing.
But first, let’s take a look at what is a digital marketing and why it is in demand.
What is digital marketing?
If you have established concepts about traditional marketing, think of its opposite. Digital marketing includes every tool and platform that we use to promote a business on the internet.
With this point of view, digital marketing emerges as a diverse industry. It covers the following types of marketing:
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Affiliate Marketing
- Pay-Per-Click Advertising (PPC)
- Instant Messaging Marketing
Now, you have understood well the scope of digital marketing.
Why is Digital Marketing Growing?
The answer is simple. Yes, the number of online users are increasing daily. As per Internet World Stats as of March 2020, the total number of internet users has reached 4.57 billion. That’s 60% of the world population.
Who can afford to miss a chance to promote the business to 2/3 population?
Therefore, companies are investing more to market their products and services on all digital platforms.
According to a Forrester Report, spending on digital marketing will reach $146 billion by 2023 with a 9% annual growth rate.
With the rising nature of online users, it is also experiencing positive growth. Therefore, every aspirant is interested to learn how to become a self-made digital expert in digital marketing.
Do you need any qualification to become a digital marketer?
The answer is NO!
Yes, you don’t need a definite qualification to enter the digital marketing profession. It means ANYONE can become a digital marketer.
But that doesn’t mean you don’t need to learn anything at all. You have to learn the industry skills to make yourself a pro.
What does a digital marketer do?
A little talk about the role of digital marketer. Do you have any idea about it? No, we will clarify it.
A digital marketer oversees marketing campaigns on all digital platforms. The main goal of his/her job is to enhance the business of clients through maximum reach out to the potential audience.
So digital marketer may be looking at a time at:
- Client’ Websites
- Search Engines
- Social Media Platforms
- Interactive user communities/forums
That sure looks like a tough responsibility for a digital marketer.
Now, let’s prepare you to be an expert in this industry on your own.
But how can a beginner become a digital marketing expert? Should he/she go through online courses/ certification or join a marketing company?
In this blog, we will guide from the beginning and will leave you at the doorsteps of becoming a digital marketing expert.
Ultimate Guide to become an expert digital marketer
Before you start learning through the guide, we assure that you have an exact understanding of this domain. You also know well about the hard work that you have to put in this field.
Because merely learning the skills is no guarantee for success. You have to be passionate to implement these skills.
Now, let’s start from scratch.
Start Learning through an Online Course
Wait! Don’t take it as a bit of typical advice that you hear from everybody around.
Analyze and make a decision yourself that where would you start learning.
Want to join a school physically? Have that much time?
Well, you have other engagements in your life. Therefore, the online course is your best companion in learning.
You will find the authentic people offering courses on digital marketing. Through the entire course, they build your mindset from zero to a marketing-motivated professional.
For the comfort of new entrants in this field, here is the link to some authentic online digital marketing courses offered by the best learning institutes.
- Dankash’ Digital Marketing Course
- Google’ Fundamentals of Digital Marketing
- Coursera’ Digital Marketing Specialization
- Udemy’ Digital Marketing Courses
- DigiSkills’ Digital Marketing Course
Whatever course you choose, make sure that you follow the guidelines of the trainer. Don’t try to enroll in multiple courses at a time. It will make you jack of all and master of none.
Make sure to practice that you learn daily. It will make you a disciplined professional.
Follow the Marketing Leaders
A question arises in the mind while reading the above title. Whom and where should I follow?
Well, Google is here for your problem solver. Search the top digital marketers. You will get the best ones on the first pages of Google. Save their websites and profiles link in your device.
Visit their websites and blogs. Observe what are they talking about and how? How are they influencing businesses? What type of content they are creating?
Make a checklist of all of their strategies and choose those that you find feasible to practice.
Keep them in touch through their social media profiles on Facebook, YouTube, Twitter, and LinkedIn.
Advance Your Skill Level Online
You are not limited to a course. The whole internet is for you!
You can advance your skill level as much as you can. While learning through course, expand your research. Learn through helpful video tutorials and blogs of famous digital marketing instructors.
Learn the best strategies to handle:
- Google AdWords
- Google AdSense
- Google Analytics
- Social Media Marketing
After going through such learning material, you will feel yourself a well-equipped professional.
Test Your Skills through Certification
It’s time to become a certified digital marketer.
There are various online certifications of digital marketing. Revise your knowledge and skills and be ready for the certification.
Here are some of the best certification in digital marketing.
- Google Digital Garage’ Fundamentals in Digital Marketing
- Google Ads Certification
- Google Analytics Individual Qualification
- HubSpot Free Inbound Certification
- AMA Digital Marketing Certification
Time to put your Skills in Practice
Enough of this learning and certification. You can keep learning lifetime.
Now is the time to start demonstrating your professional skills and knowledge.
Start your career from building the basics of the industry.
Content is the King and Context is the Queen
In the start of your career, let’s remind you of the basic of digital marketing.
Bill Gates said about online world “Content is King.”
Now you believe it. Here’s our addition to this quote.
Content is the King and Context is the Queen.
Any content that you will publish online must cover the context. Here, context means the client’s requirements and audience preferences.
Start Your Website and Blog
Start your professional journey by building your online presence. Create your website with a good domain name. The domain name should enhance your branding.
Along with the website, run a blog also. Write helping blogs in your niche to help others. It will make you a credible friendly marketer.
Market Yourself through Social Media
Social media is a great tool to grab the audience’ attention. You will find every influencer on all platforms. So never ignore the potential of social media.
Build your marketing profiles on all social media platforms.
Use different groups and communities to spread your voice on these platforms.
Keep Creating Quality Content
Remember the Bill gates quote! A little refining to this concept.
Keep creating quality content for your targeted audience. Don’t limit to blogs or web articles.
You should create:
- Audio Podcasts
- User-generated content e.g. survey questionnaire
- Anything that attracts the audience
In the start, don’t think about the number of users coming to your site. The more you create quality content, the more you will get traffic on your website and social channels.
So, either make that content by yourself or get it from other professionals. But make sure that you have consistency in your content creation.
Explore our catalogue on digital marketing to ensure the quality of your content.
Understand Your Website through Google Analytics
Google is the largest search engine. Most of the traffic is generated through it. So Google is the vital element in digital marketers’ life. They have to work according to the requirements of Google.
Google search algorithm uses a complex algorithm to rank websites and web pages. It considers 200+ factors while ranking web content. So it means you have to learn all of the best practices that Google recommends.
Google Analytics tracks web traffic in all aspects. You have to excel through it.
Learn its functioning.
Now, set your website for Google Analytics. Observe and analyze the site performance through it.
To help marketers, Google has set up Google Analytics Academy. There are different guides and helping material for them. You should understand Google’s recommended practices through it.
Use Google AdSense and AdWords
Google’s framework is not limited to search pages only. It controls your website in many different manners.
Google AdSense and Google AdWords are the best tools to enhance traffic on your website.
Enable your AdSense and AdWords account. Although it will cost you some bucks, ultimately it will give you more than your investment.
Use these tools wisely to increase traffic. Understand the effective factors that can speed up your campaign.
Social Media Plugins
Social media are not just to create profiles. They offer you much more.
Use all social media plugins in your content. Give the users option to share your content on their desired social platform. It is itself a form of brand promotion.
Publish Your Content to Guest Websites
Don’t hesitate to be a guest of other websites; either paid or for free. Contact with renowned websites in your industry and publish your content there as a guest poster.
You can post blogs, videos or any other content that is popular on that website.
You need to spend money on guest posting but it converts the users into your potential customer. So avail this opportunity if you can manage!
Promote Yourself as Brand
Personal branding is the current in-demand strategy used by every marketer and influencer. Use all social media platforms to promote yourself.
Want to promote your branding? Meet our Digital Marketing Expert and share your inspirations.
Get a verified blue tick for your social media pages.
It will surely build your credibility among the users.
Besides that, remain active and responsive on all users’ communities and forums.
Be a friendly marketer who is willing to help others.
Now you have read all of the quality guidelines. I’m quite hopeful you are no more worried about how to become a self-made expert in digital marketing.
If you still have the same passion as you have at the start of the blog, turn your passion into reality. Enroll in our Digital Marketing Course to become a professional digital marketer.
Get a FREE expert opinion every month in your email.