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How to Become a Social Media Influencer and Make Money in 2021

Become a social influencer and make money online. A step by step guidance on how to become a social media influencer and make money?

Become social media influencer to be the richest in today’s world because social media influence is the new currency. The world is connecting rapidly, distances are shrinking, the internet is dissolving the boundaries. Social media has become the game-changer. According to backlinko.com, there are 3.81 billion social users worldwide and according to Statista, this number will reach 4.41 billion. 

People from India, Pakistan, Bangladesh are selling products in the US and Europe. According to Forbes, the social media influencers industry was worth 8 billion USD in 2019 and it will reach 15 Billion USD in 2022. There is a huge potential market and people are already making money as social media influencers and so can you. Here are detailed steps to become a social influencer and make money:

Are you a social influencer by nature? Know your love, passion, and interests:

Before you initiate anything first you need to know your passion and interest. Ask yourself the following questions, these will help you to identify your passion:

  • What do you love to do?
  • What are your interests?
  • What can you do for long hours even for “free of cost”
  • What makes you excited to start your day?
  • What do you think and imagine all your day?
  • What are your dreams?
  • What do you want to do in your life?
  • How would you like to educate, help, and inspire people?
  • What things and stuff inspire you and trigger your vital energies?

Fuel your heart and mind to be a great social media influencer:

Remember, your heart gives you energy on the base of your love, passion, and interests and your brain helps you create strategies to achieve your objectives and goals. Once you know your love, passion, and interest, now give your mind food for thought:

  • Give your mind new stuff around your interest. 
  • Read books.
  • Watch movies. 
  • Travel and meet new people. 
  • Interview people.
  • Ask questions.
  • Explore things and learn like crazy. 

Choose your niche:

Once your heart and mind are clear about your interests and passion, now choose your audience who love your stuff. Some popular audiences for social media influencer are:

  • Beauty
  • Fashion
  • Travel
  • Entertainment
  • Entrepreneurship 
  • Food
  • Fitness and Training
  • Online Education
  • Counseling
  • Motivational Speaker
  • Hair Styles
  • Technology
  • Blogging
  • Freelancing

Create your social media accounts:

Create your social media accounts as per your audience and niche. Don’t’ select the wrong platform, check where is most of your audience for example:

  • Facebook
  • Instagram
  • Youtube
  • Pinterest
  • TikTok

Create high quality and engaging content:

Content is the secret-sauce of becoming a top social media influencer and making money. Create high-quality engaging content. 

  • Choose content format as per your audience and platform for example video, text, image, etc. 
  • Pick trending topics. 
  • Your content should be educational, entertaining, informational, and inspirational. 
  • Never create and publish purposeless content, it will damage your image and personal brand name. 
  • Do some research around the topics you pick. 
  • Incorporate some data, facts, rationale, and story-style to your content to make it unique and engaging. 

Build your brand:

Your brand is your identity on social media. When people see your post on social media, it creates a perception and image of your personality. Your every word either makes or ruins your brand on social media depending on the quality of your content. So be sure to build trust with your audience. When people see your name, they should be able to identify you as an amazing blogger, a fashion influencer, a tech geek etc.

Don’t chase name and fame, focus on content and reach, and the rest will follow. Your name and fame should be the by-product of your brand-worth and brand authority.

Build your audience as a social media influencer:

To become a social media influencer and make money online, networking is the key. Build your network. If you are new to social media, join an influencers network. 

  • Attend events.
  • Join online webinars.
  • Engage with people on social media. 
  • Create engaging content that has a chance to be viral. 
  • Ask questions on social media to engage people.
  • Do polling and survey on different topics around your interest and as per your niche’s interest. 
  • Help people, answer questions. 
  • Publish recommendations post that can solve people’s problems. 

Publish Sponsored Posts:

Once you have built a certain audience, you can start paid promotions. Set an audience size as a goal for example:

  • 1,000 to 5,000
  • 5,000 to 10,000
  • 10,000 to 100,000
  • Or more

No matter if your audience size is small but if your content is authentic, you will increase your network naturally. Start to take sponsored posts and publish them from your accounts. Try to take the posts that match the values of your brand and niche. Don’t compromise on your core brand values. For example, if someone gives you big bucks to promote any illegal/immoral product or service, don’t, it will ruin your brand and image. Start earning money from sponsor posts that align with your niche.  

Become a Brand Ambassador

Earn money by becoming a brand ambassador of a reputed company. A brand ambassador is a person who represents a company, creates awareness of a company’s product, brings new audiences in their marketing funnel that helps companies generate more leads. As a brand ambassador build an audience for other companies and make money. Your income and revenue are directly proportional to your audience. Initially you will get small contracts and gradually big companies can also hire you as a brand ambassador. 

Do Affiliate Marketing as social media influencer:

Affiliate marketing is a great way to earn money online. Affiliate marketers promote other companies’ products and earn handsome commissions. Amazon affiliate marketing or Dankash affiliate marketing is an example. Companies give you certain codes or links that you use in your posts to track conversion, sales, revenues, and commissions. 

Co-create a product/service:

Once you are a brand with a great influence on social media, you are in a position to co-create a product with another company. On promoting and selling the co-created product, the company will give you equity and profits depending on the partnership agreement terms. You can earn a lot of money on social media with a co-creating strategy. 

Create your product/service:

In the digital world or social media domain, network and audience are the marketing funnel that you can use to sell any product. Once you have a good pool of audience you can launch your product, promote, sell, and earn money. You can hire a small team to take care of your social media accounts, queries, lead handling, sales and you can focus on product development and brand building. 


We have discussed everything from knowing your passion and building your brand. Follow these steps to become a social media influencer and make money online. Take action now. Go, be a great social media influencer, earn money online. Dankash wishes you the best of luck. 

For help or courses on social media marketing visit www.dankash.com

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