Thinking to start a video marketing agency? So, this article is for you. A complete step by step guide to starting a profitable video marketing agency.
To start a profitable video marketing agency is not a touch in today’s age. It’s easy if you are passionate to learn. Video marketing is the future of the advertising industry. People don’t like to read, they like to watch, listen, and involve where things can relate to them and trigger their emotions.
Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.
According to financesonline.com, the video marketing market size worldwide is expected to expand further, with a value of $34 billion in 2019 to reach $52 billion by 2023. For this year, over 75% of all Internet traffic is streaming video content.
Video marketing is the a marketing strategy that is use to promote a product or service by using different kinds of video content with different types for example:
There are two types of video marketing agencies:
See the following graph:
First of all, decide to which sector or audience you want to give services for example:
Once you decide your niche, it will be easy for you to pitch your services to them. Otherwise the chances are you will be pitching to irrelevant audiences.
Decide either you want to give only “video marketing services” or “video production services too. If you are alone and don’t have team and investment then you can start with only “video marketing services.
You will be able to catch as many customers as good you build your brand. Build your brand value in the minds of customers. When anybody talks about video marketing, your name, your brand’s name must flash in their mind. You can can build brand by:
You will get as much business as you pitch to the right audience. If you have built a very good video marketing agency but you never pitch your services to anybody, you will never get new business. So, pitch your services to your niche. Pitch again and again with different strategies. Build rapport with your audience. Build trust then pitch.
To run a video marketing agency successfully and create huge profits, business networking is the secret. Build your business network to get more business. You can build your network by following strategies:
You can take help of following tools for video production:
You can use the following tools and platforms for video marketing.
Since you have gone through all the steps to start a video marketing agency, and you know about resources & tools, now it’s time to take action now. Go and make it happen. If you still need to learn, you can take a complete video marketing course from Dankash (Click Me). For help email us at email@example.com