Thinking to start a video marketing agency? So, this article is for you. A complete step by step guide to starting a profitable video marketing agency. 

To start a profitable video marketing agency is not a touch in today’s age. It’s easy if you are passionate to learn. Video marketing is the future of the advertising industry. People don’t like to read, they like to watch, listen, and involve where things can relate to them and trigger their emotions. 

Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.

How a video marketing agency is profitable?

According to financesonline.com, the video marketing market size worldwide is expected to expand further, with a value of $34 billion in 2019 to reach $52 billion by 2023. For this year, over 75% of all Internet traffic is streaming video content.

What is a video marketing agency?

Video marketing is the a marketing strategy that is use to promote a product or service by using different kinds of video content with different types for example:

• Product Review
• Demo Videos
• Product Ad briefing about benefits of a product or service.
• Education Video about a product or service.

There are two types of video marketing agencies:

• Offering only Video Marketing services 
• Offering video production services too

How effective is video marketing?

See the following graph:

Some basic steps to set up a video marketing agency?

• Create a decent, short, catchy ,and relevant name for your video marketing agency.
• Reserve a domain for your website (preferably .com)
• Build a decent website.
• Create your digital and IP assets like logo, slogan and tagline etc. 
• Get your NTN number.
• Open your bank account.
• Incorporate your company if private limited otherwise you can go as sole proprietor or as partnership firm.
• Learn relevant skills.
• Build your team.
• Draft a good business plan.
• Analyse your market and competitors.
• Do your SWOT analysis.

Select your Niche:

First of all, decide to which sector or audience you want to give services for example:

• Education and Educators 
• Medical and Doctors 
• Real estate and property dealers 
• Tech industry 
• Food industry 
• Fashion and retail industry 

Once you decide your niche, it will be easy for you to pitch your services to them. Otherwise the chances are you will be pitching to irrelevant audiences. 

Select your services and scope:

Decide either you want to give only “video marketing services” or “video production services too. If you are alone and don’t have team and investment then you can start with only “video marketing services.

Build your brand:

You will be able to catch as many customers as good you build your brand. Build your brand value in the minds of customers. When anybody talks about video marketing, your name, your brand’s name must flash in their mind. You can can build brand by:

• Running brand awareness campaigns
• Publishing educational and helpful content
• Conducting Webinars about importance of video marketing 

Pitch, pitch, and pitch (to the right audience):

You will get as much business as you pitch to the right audience. If you have built a very good video marketing agency but you never pitch your services to anybody, you will never get new business. So, pitch your services to your niche. Pitch again and again with different strategies. Build rapport with your audience. Build trust then pitch.

Build your Network:

To run a video marketing agency successfully and create huge profits, business networking is the secret. Build your business network to get more business. You can build your network by following strategies:

• Ask your friends and family to introduce you to people and companies.
• Attend networking events.
• Attend conferences 
• Attend meet-ups
• Conduct helpful webinars.
• Publish helpful videos around your services.

Video Production Tools:

You can take help of following tools for video production: 

• Biteable,  a video editing, making, and marketing tool.
• Video Marketing Blaster, a platform that helps to make sure your top ranking on google even if you do not know SEO.
• Vidgeos, a video production and marketing tool.
• Animaker, a tool to make animation videos.
• Filmora, an amazing video editing tool.
• Powtoon, a video production tool.
• Wideo, a tool to produce animation videos.

Video Marketing strategies:

You can use the following tools and platforms for video marketing.

• Facebook
• Instagram
• Youtube
• Vimeo
• LinkedIn
• Twitter

Video marketing trends:

• Facebook Live 
• Interactive 360 videos
• VLog
• Product Review
• Demo Videos
• Training and education video
• Story videos
• AR/VR (Augmented/Virtual Reality Videos)

Conclusion:

Since you have gone through all the steps to start a video marketing agency, and you know about resources & tools, now it’s time to take action now. Go and make it happen. If you still need to learn, you can take a complete video marketing course from Dankash (Click Me). For help email us at help@dankash.com