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Social Media Marketing for Fashion Brands

Most people spend around 4 to 5 hours on social media each day. Browsing through one app after another, social media is the place to know all the hottest trends. We see social media influencers using various fashion brands. Fashion brands all strive towards a creative and effective social media marketing strategy, as this is where their target audience spends most of its time. 

Brands and digital marketing have made an unbreakable bond. Lately, it’s become quite difficult to distinguish your brand from the rest of the pack. With the help of social media, fashion brands get immediate feedback, increased brand awareness, loyalty, and sales. Furthermore, they can instantly know if their campaign is working or not. They switch their moves accordingly. 

In our step by step guide, we’ll give you the inside scoop on social media marketing for fashion brands. Keep reading and learn the various methods you have at your disposal to promote your brand on social media platforms.

How to market a fashion brand on Social media?

Marketing a fashion brand on social media is the quickest way to get recognition in the fashion world.

Think of it as your full-time job. Promote your brand smartly on various social media platforms, such as Instagram, Twitter and Facebook.  On top of all the other things you do to run your business, marketing should be your top priority!

In addition, Social media marketing for brands allows you to show what your brand represents. Make sure that you’re dedicated to market your brand on social media. Consistency, creativity, and quality are three things you mustn’t forget when devising your social media marketing strategy.

  1. Choose the right hashtags

Initially, you have to create hype about the launch of your brand. Hyping people is easy if you use the right hashtags in your posts. Instagram, Twitter, and Facebook all platforms have millions of people scrolling at every passing minute. All you have to do is to catch their eye!

Moreover, you must see various fashion brands using catchy hashtags to get inspiration from them and come up with your own hashtags. Choose the hashtags that describe your brand best. A very classic hashtag on Instagram is #fashion. If you use such hashtags in your post it will automatically lead people to your pages.

  1. Attractive logo

Logos give you a unique identity. An attractive logo that people associate with your brand sets you aside from your competitors. Your fashion brand will be defined by your logo. So invest your time and resources in making a logo that’ll stay with you for years to come.

Most high-end fashion brands are recognizable just by their logos. Nike, Versace, or, Louis Vuitton we all can distinguish their products by their logos. Hence, investing in a logo is crucial for your brand.

  1. Use catchy tag-lines

Tag-lines stick with you for life. A great way of social media marketing for brands is to use catchy tag-lines. Audiences tend to connect with tag-lines. Get creative with them. If you’re a female clothing brand you can use tag-lines that reflect women empowerment “girl power” is one of the most common tag-lines.

Furthermore, if we take the example of a local brand, Gul Ahmed their tagline is “The name of Reliability”, isn’t it a great tag-line that defines their brand. Looking at an international brand LEVI’S, “A style for every story”, we can see how they picked the perfect choice to describe their brand. Go for such tag-lines yourself; express what your brand is in a few catchy words that’ll be stuck with your audience.

  1. Hold a giveaway campaign

Social media campaigns for fashion brands are usually focusing on holding giveaways. People love getting free stuff. Holding a giveaway at you social media can get you many followers and potential customers.

In addition, your strategy should be clear you’re not giving away free stuff. You have to ask people for something in return. Perhaps, ask your followers to share your page as a part of the giveaway contest. You can also ask them to share the link of your page on various groups and share the screenshots with you. All these little tips will allow you to increase your following and gain potential buyers.

  1. Improve your customer service

In the business world, everyone follows one rule ‘customer is always right’. In order, to gain the trust of your customer you need to improve your customer service. The first impression is the last impression, so make sure it counts.Fashion brand marketing strategy revolves around how to better communicate with customers.

Whenever a customer approaches you with a query don’t belittle them. Try to send a timely response and satisfy them so that you build a bond of trust with them. Improved customer service means improved sales. What more can you want as a fashion brand?

  1. Show Customer Reviews

Ask your buying customers to leave reviews on your social media pages. Most people judge your brand on the basis of ratings and reviews of others.   

Besides, Social media marketing for brands is not limited to posting pictures and catchy posts. It is a lengthy process involving several steps. Each step is equally important. One of those steps is to display your customer’s input on your page. By doing so you’ll make a connection with your audience. It’ll also help you improve your brand as you get direct insight from your followers.

  1. Collaborate with social media influencers

Our last tip on digital marketing for fashion brands is to get in contact with social media influencers. Getting the right influencers to promote your brand and make you a lot of profit.

Mostly, this process starts when you send your products out to social media influencers for free. If you’re a small scale business bear in mind sending out free products can be risky. What if the influencer never promotes it? There are no guaranteed returns.

Moreover, what you can do is so choose carefully who to contact. Try to target influencers who do a lot of promotions. Try sending out products that align with the style of the influencer. In return it is most likely you’ll see them promoting what you send them.

Which social media platform is best for marketing a fashion brand?

Do you think it’s not possible to promote on each platform? Do you wish to know just one name? Well here you have it:

“Instagram”

Why Instagram you must be thinking? The reason is that’s where your potential customers hang around. It doesn’t matter where people are, on the bus, on the train, or car.

People scroll through their Instagram feed while eating their meals, or just doing some random stuff around the day. Last-minute social media lurking before falling asleep at night is the time when most people are looking at all the Insta posts.

Instagram is one platform where you can truly market your products. Fashion brands are showing off their products on Insta anytime and on every post. Here are the top reasons why social media campaigns for fashion brands are the most successful:

  1. Improve brand awareness

Insta is a photo-driven social media platform. If you want to learn marketing ideas for a clothing brand dive into the world of Instagram. Moreover, it’s our top pick because Insta allows you to showcase your garments to their fullest potential.

In this way, you can represent your brand best. Your target audience sees the potential in your brand and further shares it with their friends and family. As Instagram is highly focused on fashion it can get you instant recognition. Brand awareness through this platform means you see people wearing your products. Incorporating your products into their daily lives will soon become many users’ dream.

  1. Attract more traffic to your website

Instagram is the ideal spot to captures the attention of your target audience. In fact, many surveys show online shoppers are more likely to buy a product after watching it on their Insta feed.

Instagram allows you to post an image, story, or video about your products. Besides, Instagramming fashion is the latest sensation. Social media marketing for brands becomes a breeze on this platform.

Inaddition, you’ll find several cool features and options on Insta as a fashion brand. You can use all these features for keeping the users’ interested. Keep your followers hooked and try catching the attention of other followers as well.Coming up with creative and innovative hashtags can expose you to a larger audience. Your social media reach will expand within months if your keep your Insta game strong.

  1. Great customer experience

This platform, in particular, is the choice of the fashion marketing industry, due to the fact it allows you to give a great experience to your customers. Aesthetically pleasing images and videos of accessories, pairing shoes, and clothing will make viewers want to buy your products.

However, not all of your audience likely has a great level of fashion sense. To help them out, your job is to, generate style guides. Shoppers will look their best with the help of those guides. You can use the style guides on your website as well. Ask your customers to leave their reviews in the form of a mirror selfie.In this way, you can provide a quality experience to your shoppers.

  1. Improved brand loyalty

Many fashion marketers are often tempted to hype up new customers only that they want to attract. While this is no bad thing, it is a successful strategy, however, never ever forget your real stars, your OG customers. After all, your OG buyers are who make you into a best seller. They should remain your priority for a good reason!

Insta allows you to stay by your loyal customer’s side. Fashion brand marketing strategy is to make a network of loyal customers who go on to become brand ambassadors.

  1. Gain marketplace insight

All your competitors are here on Instagram. So, you get all the insight on who’s doing what. Most fashion brands are advertising their products on Insta. By using social media marketing tools you can generate reports of what your competition is up to. Moreover, you’ll have a clear image of all the trends and events. All his insight will help you to better communicate with your customers. Give them what they want.

  1. Get an upper hand over your competition

Instagram is easy to master if you know how to use all the features available. Having insight on competitors gives you a head start. Engage your audience as best you can by creating Instagram posts such as videos and pictures, Insta stories portraying highlights of your behind the scene events. Post things on your profile based on the recent products, or ongoing campaign.

What are the top tricks to market a fashion brand?

No rocket science is involved in marketing your fashion brand. Some tricks are more effective than others, but at the end of the day, your dedication matters the most. Here are the top 4 tricks you should start with:

  1. Be creative

Don’t go for what everyone else is doing. Opt for something creative and innovative. Try to target audience in a way that they’re immediately convinced upon seeing your ad or visiting your social media pages.

  1. Consistency

Let’s say your sales are going a little slow and you don’t have much traffic on your website. You can spice things up a bit by posting interactive and comic ads. Remember one thing you can’t disappear for months from your website and social media. You have to be patient and consistent with your marketing efforts.

  1. Offers and discounts

Retargeting people is not difficult, start offering special discounts and sales on holiday seasons. Quiz them a little and reward them with free giveaways. Use the buy 1 and get 1 free package. Whatever suits you best should be your strategy. Attract users who might have abandoned your brand. Offers and discounts are a fantastic way to connect with buyers who otherwise would have been lost.

  1. Use social media platforms

You need to make a mark of your own on the fashion world. Hence, what place can be better than social media where all the glitz and glamour exists lately? To market your fashion brand promote it wisely on various social media platforms. Make business accounts on Facebook, YouTube, Instagram, and Snapchat.   

Conclusion

Social media marketing for brands is rapidly taking over all traditional forms of marketing. With the recent expansion of the social media platform, all brands have jumped on the bandwagon to promote their products on social media.

The bottom line is you’ll need to produce quality, entirely on-brand content for your website and social media posts. A lot of effort is required to stand out in the digital marketing sphere these days. Beautifully executed, innovative, captivating, and unforgettable marketing strategy works best.

Whether you work by yourself or hire professionals to do the work for you, put together an extensive and detailed plan and strategy. It’ll help you make the most out of every step you take to market your fashion brand.

Learning digital marketing for fashion brands is easy and it’ll come naturally to you with practice. Practice makes a man perfect. Keep using all insights we have shared with you in this blog.

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